That looks like a cute idea, but OOF. I say OOF that paper is hard to read.
They have a plain HTML link ("for e-readers", or anyone else with eyes) on the top of the article, but wouuuuch
@MutoShack Ha ha ha. Yes, it is a bit of an eyesore. I personally find it fun and full of characters, but I do not at all disagree with it being more difficult to read.
I feel like the idea is cute, but there's *something* about the text width, or spacing, or colour, or rendering of the font that makes it hard for me.
The double-layered 3D effect for bold text is ok but kinda weird, especially considering there's already so much noise.
The font on the second page is weird too. It looks like a dynamic font, but dynamically-resized fonts usually do well with anti-aliasing (or maybe just hinting?), which isn't being done, I don't think.
Zooming in, it looks like it's also trying to look like newsprint. It's a design choice that, IMO, only belongs on headers.
My conspiracy theory is that they're trying to make your eyes hurt in order to sell their pitch a bit harder.
I am absolutely the "No fun allowed!" type of person, but I'm working on it, haha!
@MutoShack Yeah, it's bad. To be honest, I didn't look that closely at the document. I read blurbs here or there; but now that you've pointed all this out, I can't help but see all those issues at the same time. 😄
I'm not a designer, so it's hard to pinpoint these things...
One last thing is this line height. I feel like... There is nearly /no/ spacing between the lines?
For example, "Rapidally" and "Medical" are literally touching in this section:
That being said, I don't want to invalidate these guys based on marketing. The idea sounds cute (from what I managed to read) and I'm sure they're more focused on their main work than they are with "which font to choose", haha!
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