There seems to be some kind of competition on new or warmed-over websites to spread as little information as possible across a very long scroll of very large images that take forever to load.
Pine64 went to this recently and I just visited an 'eco-friendly' site for an all-in-one keyboard - took quite a while to even find out what the damn thing was.
If people need to use keyword site: yourdomain.com, you're doing it wrong. Now get off my lawn.

@gemlog I created my own recipe site for exactly this reason. It has become such a hassle to find recipes online because they pad the front matter with rambling preamble and pictures and junk so you have to scroll, scroll, scroll...